Flourish

INDUSTRY

Fitness

LOCATION

United Kingdom

MY ROLE

Branding

Web Design

UI/UX

ABOUT PROJECT

Introducing Flourish: A Wellness Companion - Flourish is more than just an app, it's a daily dose of inspiration to encourage an active and healthier lifestyle. The mission with Flourish is to help individuals establish and meet their daily fitness objectives, be it walking, running, hiking, or biking, by offering enticing incentives in the form of exclusive vouchers upon goal achievement. My task was clear: to breathe life into Flourish with a contemporary and invigorating brand identity, rooted in the principles of nature and well-being, as well as captivating web design and seamless app interface to ensure users' experiences are as enjoyable and motivating as their fitness journey.

RESULTS

For Flourish, I used the power of vibrant, natural colors to infuse positivity and a strong sense of an active lifestyle. The color palette was carefully selected to evoke feelings of energy and motivation. The logo is a fusion of an active individual, the letter 'F,' and a delicate leaf. This emblem brilliantly encapsulates the essence of Flourish – a commitment to an active, eco-conscious way of life. For the website I used a clean and minimalist aesthetic, ensuring ease of navigation and a crystal-clear explanation of the Flourish concept. This approach extended to the app interface, meticulously tailored for diverse user personas – Admins, Customers, and Partners. It offers an array of dynamic features, including intuitive graphs for tracking progress, awards for milestones achieved, and comprehensive statistics for a holistic view of daily fitness goals.