Taskr, a UK-based tech HR company, approached me to create a complete brand identity and a custom Squarespace website that reflects their innovative, people-first approach to recruitment. The goal was to craft a modern, tech-forward visual language that would position them as a standout player in the HR tech space. I developed a bold identity using a vibrant blend of teal and purple—striking yet professional—to reflect both their forward-thinking solutions and human-centered values. From typography to iconography, every element was designed to communicate clarity, trust, and innovation.