Medisa

INDUSTRY

Medical

LOCATION

Iceland

MY ROLE

Brand Identity
Website Design
Squarespace

LINK

medisa.is

ABOUT PROJECT

Medisa is a Nordic medtech startup focused on dignity-preserving innovations for the post-mortem phase of clinical care. Their product is a discreet and effective jaw support device designed for hospitals and nursing homes, helping preserve a natural facial appearance in the first hours after death. Guided by the slogan “Dignity in death, simplicity in care,” the brand required a visual identity that could communicate innovation, professionalism, compassion, and calmness in a highly sensitive healthcare context. For this project, I created the complete logo and brand identity from scratch, as well as designed and developed the website in Squarespace.

RESULTS

The visual direction was intentionally minimalistic and refined, combining clean typography, thoughtful spacing, and a modern startup-inspired aesthetic to communicate dignity, innovation, clarity, and trust. Every design decision was made to balance the emotional sensitivity of the product with a forward-thinking and credible medical presence, creating a brand that feels both compassionate and contemporary.

The website provides a modern and user-friendly experience, clearly explaining the purpose and benefits of the product while guiding clinical partners toward learning more and requesting early access. Together, the branding and website establish a strong foundation for Medisa’s future growth and positioning within the healthcare and medtech industry.